Data Governance: A Strategic Briefing for Senior Executives
WHEN: March 14, 2013 – 9:00am – 4:00pm
(8:30am Registration and Breakfast)
WHERE: Direct Marketing Association
1615 L Street NW, Suite 1100, Washington, DC 20036
C-Y-Assets! You are already leveraging Big Data to reach and engage your customers or donors. But are you really prepared to deal with the increasingly complex regulatory and governance challenges that come with being a Big Data organization?
The sheer mass of consumer information available today is overwhelming. Marketers and fundraisers should always follow best practices when it comes to data and information security, including physical security, virtual security, and monitoring. Best-in-class organizations do establish and communicate operational rules that insure privacy and compliance. Do you?
DMA Education presents a high-level briefing designed to help senior executives think critically about:
- Data Breach: Case studies and lessons learned from the misfortunes and mistakes of other prominent brands
- Marketing Data Management: How leading organizations are addressing marketing data access, control, compliance and communication
- Marketing Data Governance Roadmap: How you can to take action and implement a data governance plan that includes Marketing alongside IT, and Legal.
VISIONARY GUIDE, Peg Kuman, Vice Chairman of Relevate — and a 35 year veteran in the marketing data and management space — packs this session with “need-to-know” information, insight, a good dash of the future, and motherly affection – so you can better grasp where data-driven marketing stands today.