8:30am – Registration & Breakfast

9:00am – General Session I

MOUNT VERNON ROOM
Opening Remarks by Linda Woolley, DMA CEO & President
Washington and Beyond: Perspectives from DMA’s Government Affairs Team
As your company focuses on its core business functions, DMA advocates for data-driven marketers across a wide range of policy and political issues. Meet the DMA Advocacy Team and get a 30,000 foot view of the legislative and regulatory landscape for the data-driven marketing community.

• Ron Barnes, Vice President for Government Affairs, DMA
• Senny Boone, Senior Vice President for Corporate and Social Responsibility, DMA
• Jerry Cerasale, Senior Vice President for Government Affairs, DMA
• Rachel Nyswander Thomas, Vice President for Government Affairs, DMA

10:15am – Concurrent Sessions

Concurrent Sessions for Business and Nonprofit Members

MOUNT VERNON ROOM
Marketing in the Spotlight: Where Are Regulation and Enforcement Headed?

Regulatory enforcement can have a lasting effect on how you conduct business. Get the scoop on what federal regulators have in store for marketers. Which marketing practices are in the regulatory spotlight today? What will marketing channels – from mail to mobile – look like in the future? Get the facts straight from the sources.

• Jerry Cerasale, Senior Vice President for Government Affairs, DMA (Moderator)
• Charles Harwood, Acting Director, Bureau of Consumer Protection, Federal Trade Commission
• Suzanne Garwood, Partner, Venable LLP
• Stephen Sharfman, General Counsel, Postal Regulatory Commission

ADAMS ROOM A
The Costs of Fundraising: Building Donor Trust

Nonprofit fundraisers know that fundraising campaigns are under attack by state regulators, charity watchdogs, the media and others concerned with nonprofit overhead costs and fundraising efficiency.  Explore the latest threats to charitable fundraising from all corners – and how to shatter myths about fundraising costs and provide transparency to the donating public.

• Tom Harrison, CEO, Russ Reid (Moderator)
• Lane Brooks, Chief Operating Officer, Food & Water Watch
• Erika Fry Kloehn, Associate Vice President, Fundraising Support, Save the Children Federation, Inc.
• Shannon McCracken, Senior Director, Direct Response Marketing, Special Olympics International

11:15am  - Coffee Break – Mount Vernon Room

11:30am – General Session II

The Data-Driven Way of Life:  Threats and Solutions

The data-driven world is constantly reshaping how individuals and organizations engage, interact and benefit from one another. But threats to this data-driven way of life are growing every day.  Congress and regulators seem set on putting an end to the collection and use of consumer data by marketers and fundraisers.  How did we get here – and how do we shift the debate?

• Tony Hadley, Senior Vice President of Government Affairs and Public Policy, Experian (Moderator)
• Angel Aloma, Executive Director, Food For the Poor
• Erik Jones, Senior Counsel, Committee on Commerce, Science and Transportation, U.S. Senate
• Josh Lynch, Technology Legislative Assistant, Office of Representative Marsha Blackburn (R-TN)
• Rachel Nyswander Thomas, Vice President for Government Affairs, DMA

12:30pm – Luncheon and Keynote Address – Mount Vernon Room

“Ask the Experts” Lunch Discussions

• Is Self-Regulation Still Viable?
• What’s New in Sustainable Marketing?
• The Latest in Cross-Channel Consumer Choice
• Doing Data Governance Right
• What is a “Data Broker” Anyway
• Is a Federal Remote Sales Tax Imminent?
• When Online Meets Offline Data
• Is Postal Reform Dead?
• Nonprofit Fundraising: From Direct to Digital
• The Future of Children’s Privacy

Keynote Address – “Privacy in a Data-Driven World:  The Attorneys General Perspective”
Doug Gansler, Attorney General, State of Maryland, and President, National Association of Attorneys General 

Gansler has made exploration of privacy issues in the Digital Age a centerpiece of his tenure as NAAG president. Gain insight into his investigation of issues from geo-location tracking to data collection and data breaches, how Attorneys General across the country are taking action to ensure meaningful options for consumers – and how you can stay out of their cross-hairs.

2:00pm – Concurrent Sessions for Business and Non-Profit Members – Mount Vernon Room

Does “Do Not Track” Still Matter? 

The “Do Not Track” debate is getting heated – in Washington and around the globe.  And with so many chefs in the kitchen, it can be hard to tell if progress is being made…or if it’s too late to matter in a march toward legislation.  Get inside the heads of key players and get the facts on what lies ahead for digital marketers.

• Saira Nayak, Director of Policy, TRUSTe (Moderator)
• Joseph Lorenzo Hall, Senior Staff Technologist, Center for Democracy & Technology
• Stuart Ingis, Counsel, Digital Advertising Alliance and Partner, Venable, LLP
• Joseph Wender, Legislative Director, Office of Representative Ed Markey (D-MA)

ADAMS ROOM A
Federal Threats to Nonprofit Fundraising: From Postal to Tax “Reform”

In the wake of Election 2012, there are even greater federal threats looming for organizations that count on public support.  The coming year will see challenges to the charitable deduction, a looming Postal Service crisis, and the possibility of a whole new layer of federal regulation for nonprofits.  Learn the latest on “reforms” that could weaken donor giving, add regulatory burdens costing nonprofit fundraisers time, effort and vital dollars – and how you can fight back.

• Brian Cowart, Chief Development Officer, Disabled American Veterans (Moderator) 
• Angel Aloma, Executive Director, Food For the Poor 
• Senny Boone, Senior Vice President for Corporate and Social Responsibility, DMA
• Bob Tigner, Regulatory Counsel, DMA Nonprofit Federation

3:00pm – Coffee Break – Mount Vernon Room

3:15pm – General Session III

Take DMAAction: How to Be Your Own Best Advocate

Things really are different “inside the Beltway.”  Gain perspective – and tools you can use – from true insiders who will explain how and why Congress operates in the way that it does, and how you can be the best possible advocate for your organization.

• JoAnne Dunn, President and CEO, Alliant, and DMA Board Member
• Gretchen Littlefield, President, Infogroup Nonprofit, and DMA Nonprofit Federation Government Affairs Chair

Cookies and Conversation: The Marketing of Politics

Election 2012 showed that no one has gone farther in the realm targeting consumers online and offline targeting than political campaigns. Find out how political marketing is pushing the envelope – and what that means for the privacy debate.

• Linda Woolley,  DMA CEO & President (Discussant)
• Bill Tancer, Head of Global Research, Experian Marketing Services
• Rich Masterson, Chariman & Co-Founder, Campaign Grid
• Jim Walsh, Senior Partner, DSPolitical (Invited)

Closing Remarks by Linda Woolley, DMA CEO & President

5:00pm - Adjourn

5:30pm - Cocktail Reception

6:30pm – Dinner – Mount Vernon Room

7:00pm – Keynote Address

MOUNT VERNON ROOM
Keynote Address by Federal Trade Commissioner Julie Brill

As the FTC continues to explore how marketers use data to serve consumers and fuel the economy in today’s data-driven marketplace, Commissioner Brill will share her perspective on finding the balance between privacy and innovation — as well as her vision for the FTC in the New Year.